"We will be expanding to categories such as lingerie and fitness wear. We will also expand our accessories portfolio to include bags, shoes, fashion jewellery as well as grow our 2 sub brands-- Curve & Indya," said Malik. Following the rising phenomenon of celebrity-driven brands in the online space, FabAlley is also in talks with celebrities to create co-branded collections as well as endorsements.
Malik added that the company is working with an Indian designer for a specialised capsule collection which will be launched in a month while the celebrity collection will go live in 6 months. While the company has an ambitious plan lined up for the brand, cofounder Shivani Poddar said there's no plan to venture into a new line for men's wear anytime soon either in the offline or online space.
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